Car dealers charge bogus fees. Carvana doesn't. But the brand wasn't getting credit for saving people time, money, and frustration. Our ask was to create a platform that established Carvana as a “no b.s.” car company while empowering our audience to take a stand against the dealership. We wanted to show that, while we live in a “world of fees,” with Carvana, you can drive off without feeling ripped off.